Basadur encompasses the entire process of innovation
Your Team
+ Basadur Process
+ Process Skills & Tools
+ Innovation profile
= Innovative results for your organization
Organizations thrive when innovation processes are integrated into all aspects of their business
The Simplexity Thinking Process is applied across…

Organizations

Teams

Individuals

Teams are best equipped to problem solve when they have a diverse mix of innovation styles and understand how their colleagues think
Are your teams are optimized for innovation success? A well-balanced team will feel empowered throughout the problem solving process. Understanding team composition will help you identify areas to focus on while problem solving. It will also make team members more respectful of each others’ innovation styles.
The Simplexity Thinking Process
Min Basadur realized that to effectively solve a problem, he first needed to properly identify and define the problem without existing bias. He developed the 8-step Simplexity Thinking Process as a result. This breaks down the process of solving a problem into 3 overarching steps and 8 detailed ones.
Problem Formulation | Solution Formulation | Solution Implementation
The Simplexity Thinking Process guides you through the 8 step process that asks “How might we” from problem finding to action.


Skills & Tools make the Basadur System accessible for everyone
Everyone can innovate with Basadur. No matter what your innovation style is, Skills and Tools help you get the most out of every stage of the process. As you move through the workshops, you’ll find that SImplexity’s systematic approach will make you an Innovation Master in no time!
Individuals can understand their innovation style and its corresponding creative potentials
When you have the tools to problem solve you’ll be inspired to innovate. You can apply your innovation style effectively to the problem solving process. Most importantly, you can use tools to navigate the parts of the process that don’t suit your innovation style. You can be an Innovation Master
